- we should make a pre recording and post production checklist
- You don’t have to commit forever
- Just commit to doing it for 5-10 episodes
- Only do it if you’d do it for free (do something you love)
- Even if you stop podcasting, what skills are you learning while doing it?
- Sustainability is important. Keep it simple and fun so you’ll keep doing it
- Audience: books lead to blogs lead to podcast
- Ask why?
- Choose a game you can win: a military personal finance / FIRE podcast with two friends conversation. That’s a game we can win
- If you have a single point of failure (Zencastr) you will get screwed
- 2017: not too late to start a podcast 2021: still super early to start a podcast (based on advertising dollars)
- Last 5 years, lots of professional companies moving into podcasting
- Why am I starting a podcast?”
- Tim Ferriss Amazon primes a new microphone to guests for every episode haha
- Pillows in the corner of the room to improve audio quality
- No one really cares about the audio quality. You can use a phone conversation. “Once you get fancy, fancy gets broken”
- Pro-tip: use phone to Google things, audience can’t hear it
- Produce evergreen episodes that have a long tail. Episodes are as relevant today as they will be in 5 years.
- Elegant operation: research, script, record, edit, publish everything yourself
- Monetizing: after 100 episodes, you’ll have a broad selection of advertisers
- What would be amazing from a monetizing perspective
- Sponsorship, advertising, generate clients, affiliate relationships, newsletter, membership, sell show notes
- Don’t ask yourself “how can I make as much money as possible?”
- Write your own insertion orders and everyone pays up front
- Paperback royalties are 6% vs 12% for hardcover
- Benefit to the consumer – save $5 on cover price
- Question the best practices
- Podcasts: find guests, prep for conversation, have conversation
- Content is more important than the name of the guest
- “what is so compelling about this (military finance) that you will want to do 100 episodes on it”
- Contact all the hacks for MMM? travel hacking podcasts?
- make it as easy as possible in the beginning. Interview friends
- what would make this interview a home run when you look back on it in a year?
- we can always cut things later but we can’t put things in
- Flag personal things like address, family details, names, dollar amounts for cutting later
- Podcasting is a black box: it’s hard to get good analytics
- Pro travel hacks episode
- Transcribe all episodes and trim down your most common used words and tics
- “mmmm” “mmmhmmm” “mmmm”
- Read the transcript to find repetition and things to work on
- Asking friends for advice or feedback is not worth the time
- Confusing or dragging or if your mind starts to wander
- Minimum 2-4 hours of prep
- Plant a greatest hit story in the first 10 minutes
- “if it’s interesting to you it will be interesting to other people” you can’t fake it
- Audiences know when you’re stoked and when you’re faking it
- high concept is boring, bring specific details and stories
- Idea: psychology of money book review
- Feel free to take bathroom break, start a story over again, where do I want to take this?
- Verbal tics “that’s a good question” “like like like like” “you know” “you know” “you know” um ah so…
- Descript transcript app
- Write or talk about what your want to read or listen to
- Drop off charts in Spotify?
- Send them to website so they sign up for mailing list
- Going on other podcasts grows the podcast
- Publish podcasts on YouTube
- Don’t try to appeal to 100% of your audience
- Make content that 10% of your audience will love and the other 90% can skip and go to the next one
- Not caring about your audience is the ultimate form of caring
- What is one of the best investments you have ever made?
- Working with podcast networks, Tim does not
- It depends on what you are trying to accomplish
- 3 years from now: your podcast is successful. What does that mean? What does it look like?
- Luse any call with sponsors or networks to grow your knowledge
- Wait until your audience has influence and size
- Set terms like no payment terms, you pay up front
- On investing: how do you feel when you wake up and how quickly do you fall asleep.
- Same thing for podcasting
- Podcasting should be net positive energy
- ontent creation week: all social and podcasts for the next 3 months
- Batch your podcast creation. Do 3-4 episodes a day for a week and you’ll have content for weeks or months
- 22 immutable laws of marketing, chapter on categories, old version by reis, 1000 true fans by Kevin Kelly
Ideas